Tortillas: Differentiating the Category
![Tortillas: Differentiating the Category](/blog/content/images/size/w1200/2024/04/vt-tortilla-product-taquitos_800x.webp)
Shoppers who think a tortilla is a tortilla is a tortilla are becoming fewer and farther between these days.
As consumers become increasingly health-conscious and retailers and foodservice operators look to fresh, artisanal products to add value and differentiate against competitors, the tortilla category is primed, it seems, for a paradigm shift.
Read the full article on delimarketnews.com