Tortillas: Differentiating the Category

Tortillas: Differentiating the Category

Shoppers who think a tortilla is a tortilla is a tortilla are becoming fewer and farther between these days.

As consumers become increasingly health-conscious and retailers and foodservice operators look to fresh, artisanal products to add value and differentiate against competitors, the tortilla category is primed, it seems, for a paradigm shift.

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